How To Set Up a Professional Email Address For Your Small Business

I’ve recently been taking notice of something that should have stopped years ago. If this is you, no worries, it’s not too late to fix this. And… It’s pretty easy too.

What I’m referencing is using a Yahoo or Gmail address for business purposes. If you still use a whatever_company@yahoo.com for business purposes, stop it right now.

It’s 2019. There’s no reason for this.

Why You Need A Professional Email Address

In one word. Professionalism.

In more than one word. Keep reading below.

New Customer Acquisition

15 years ago, it was common and expected that small businesses wouldn’t have the resources or technical know how to have their own website and domain. That’s no longer the case.

Easy to use tools and small digital agencies have popped up all over the world to help business owners overcome this barrier. If you don’t want to pay an agency, I’ve written an easy to follow step by step guide.

Because of this, customers expect every business to at least have a basic level of digital proficiency. It doesn’t matter if you’re a one man plumbing business or are doing 20 million a year.

The fact is, You Are Scaring Customers Away.

Having a Gmail, Yahoo, Hotmail, or god forbid AOL email makes you look like you don’t know what you’re doing in business. Or the 21st century. You may be the best at what you do and have amazing customer service. That doesn’t matter if people won’t even try your service to find out.

Other Businesses Need to Take You Seriously

Unless you’re running a B2C business without a bank account, you’re going to have to deal with other businesses. People working at those businesses will be even more doubtful of you than your customers.

There’s an expected level of professional that goes along with business. Do you really think a bank is going to loan you anything if you can’t spend the $60 a year to get a real email address? How many businesses do you think will be willing to give you net 30 or net 60 terms if you can’t be bothered with doing the basics of setting up your most basic IT infrastructure?

The answer to both questions is not many.

How To Set Up A Professional Email Address

Four things to remember here.

  1. You should already have a website. If not, click on that link and build one.

  2. Your email should be firstname.lastname@yourwebsite.com Anything else screams amateur hour.

  3. It’s simple and will cost you $60 a year.

  4. If you can’t be bothered with the time to do this or afford the $60 a year, you’re not really in business.

Let’s get to it then!

  1. Go Here and click “Get Started”

  2. Click through the steps that Google asks you.

  3. Done.

It’s so simple that I’m not going to insult your intelligence by walking you through every screen. Once you’re all set up, you’ll control everything about your account through Google Admin.

If on the other hand, you did listen to my advice and build your website with Squarespace, here are the steps.

Go to Settings -> Email & G Suite -> Select Plan -> Click Through The Steps

If you’d like to save $12 a year per email address, don’t go through Squarespace. Go through Google. Squarespace is starting to nickle and dime it’s users…

If you’re interested in learning more, checkout our resources at the B2C, B2B, and B2G pages.

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